Editorial submissions are invited for the next edition of DM News Essential Guide to Search Engine Marketing, a must-read collection of articles from experts in the field.

The magazine supplement will comprise case studies, research and how-to tips on search engine marketing and optimization and strategy and tactics for customer-acquisition and -retention purposes. It will complement DM News continued print and online coverage of search marketing.

Deputy editor Melissa Campanelli will edit the edition. The supplement is part of the DM News Essential Guide series that includes editions on multichannel retail, e-mail marketing, direct response television and the delivery-focused Deliver (now available as PDFs at http://www.dmnews.com/cms/dm-opinion/essential-guides.html).

BLOG IT, TOLEDO Expert offers insight to SEO

This week we delve into the world of SEO, posing some questions to a local expert, Jaan Kanellis. Jaan is the owner of KBK Marketing and also has a blog. I talked with a few bloggers and then came up with a list of questions on what we would like to learn about SEO, this can be extremely helpful to bloggers trying to build traffic as well as bloggers who are eyeing doing paid blogging. It also is great information for those of you out there with Business websites.Can you explain in layman's terms what SEO is?SEO is Search Engine Optimization. SEO is the process by which a website is "optimized" top perform better in the SERPs (Search Engine Ranking Pages). These SERPs are what everyone sees when they type in queries (keyword phrases) into popular search engines like Google, Yahoo and MSN. The goal is achieve high rankings for keywords that are applicable to your website.

50 school organs vie for PPC campus journalism tilt

MABALACAT -- At least 50 campus publications have joined this year's prestigious search for campus journalism excellence organized by the Pampanga Press Club (PPC), the Department of Education (DepEd) and the Commission on Higher Education (Ched).

PPC president Diosdado Pangilinan said 50 school organs from all over Pampanga would compete for the coveted PPC journalism awards named after three prominent Kapampangan journalists.

Pinoy Votes: Sun.Star Election 2007

Pangilinan said three journalism awards are up for grabs for the best school publications and these are: the Jose Luna Castro Award of Excellence in College Journalism, Renato "Katoks" Tayag Award of Excellence in High School Journalism, and Fyodor "Ody" Fabian Award of Excellence in Elementary Journalism.