Search Engine Marketing News And
Launches PPC Mobile Ad Network
provider Medio Systems has launched a new pay-per-click (PPC)
text advertising platform. Its MobileNow ad network will
deliver text ads in search results for its carrier partners as
well as to off-deck mobile sites in its network.Ads will be
sold through a self-service, auction-based PPC platform -- a
unified marketplace for all participating carriers and sites.
By doing that, Medio hopes to eliminate the "walled garden"
issues many advertisers experience when trying to reach a large
mobile audience, Omar Tawakol, chief advertising officer for
Medio Systems, told ClickZ."[Marketers] don't want to go to six
different carriers to buy one keyword, and we don't want to
have six different carriers buying the same keywords on our
network," Tawakol said.Medio currently handles white-label
search for several mobile providers, including T-Mobile, TELUS
Mobility and Amp'd Mobile.
Dealer.com Launches Strengthened Online
Presence for Saint J. Auto
Dealer.com, a leading provider of online
marketing solutions for the automotive industry, today
announced its success in creating a new state-of-the-art
custom built website for Saint J. Auto, located in Saint
Johnsbury, VT. The newly designed website incorporates
Dealer.com's DOMINATOR™ Search Engine Marketing solution
to drive local, high-quality traffic to the site. As a
result of Dealer.com's work, searches on Google such as
"Subaru, New England" now results in Saint J Subaru being
featured at the top of the results list.
Dealer.com's suite of products allows auto
dealers such as Saint J. Auto to reach a much larger
local audience while dramatically lowering cost per lead.
In fact, JD Powers & Associates reports that nearly
90% of the people in the market for a new vehicle visit
automotive websites before entering a dealership for a
WebShare Partners With ScanAlert to Increase
Search Engine and ...
NAPA, CA -- (MARKET WIRE) -- February 26, 2007
-- ScanAlert has partnered with search and conversion
marketing specialist WebShare, LLC to provide its online
retailing customers with security services that make
online shopping safer for consumers, and more profitable
for retailers. ScanAlert will provide WebShare merchants
with discounted HACKER SAFE® certification, as well as
complementary services to validate their compliance with
the Payment Card Industry Data Security Standard (PCI
"Our job is to deliver highly qualified,
targeted traffic to our client websites, and then convert
this traffic based on that website's specific goals,"
said WebShare Founding Partner David Booth. "Whether
we're looking to increase online product sales, generate
more leads, bolster a mailing list, disseminate specific
information, or even make the phone ring more often,
we've found that HACKER SAFE certification delivers
results -- over and over again."
"WebShare is very aggressive in evaluating ways
to boost both site traffic and sales, which is how it has
developed its industry reputation for delivering
exceptional ROI," noted Cresta Pillsbury, ScanAlert's
director of business development.
Miami Marketing Agency Provides Marketing Help
And Search Engine Optimization For Local
In the arena of local online marketing, Miami
Marketing Agency is consistently delivering results to
small business owners that want to take their
business to the next level.
"Our job is to educate small business owners by
making them aware that they don't have to advertise like
the big fortune 500s," said marketing strategist Frank Prieto.
"Poeple are bombarded with traditional TV,
magazine and newspaper ads, and think they should advertise
the same way. This causes small business owners to spend
their hard earned money on branding, when they should be
investing it in direct marketing strategies which deliver
"Until small business owners
undestand this, the waste in advertising dollars will continue
to exceed 30% and they will either run out of money before
they can make a profit, or will find themselves in a long
process to see results that direct marketing can deliver
in half the time.
The election conversion
If you are a search engine marketer (or have
one working for you), you probably live and die by a
conversion funnel. Every action, from tweaking copy,
readdressing keyword lists and managing bids, is geared
to move Internet users one step closer to becoming
If you are a metrics-driven search engine
marketer (and who isnt?), you frequently divide the cost
of generating these conversions by the number of actual
conversions to assess the average cost per acquisition
(CPA). For those marketing Jimmy Choos and Manolos, this
is not too hard. Now if it is a politician you are
selling, calculating the average CPA can be one
At first glance, the presidential election of
2008 has but one conversion that matters: a vote. This
conversion occurs during the two minutes you are behind a
curtain, pulling a lever, punching a card or touching a